Jeff Lippold, Head of Media Network

Kyoko has an attention to detail and an understanding of what makes people tick, underpinned by years and years of marketing experience with some of the biggest and most innovative brands. This level of professionalism, experience, and attention to detail not only makes her recommendations instantly practical, implementable, and innovative, but also customized in a way that each person takes them on in a way that caters to their strengths. This is a superpower I haven't seen before in anyone that I've worked alongside in my career. Given this ability to either consult solo with great effect, or have her take on a team leadership role I'd happily recommend Kyoko for anyone looking to set a vision and make it stick, or to roll out complex strategy across an organization in a way that works for the people charged to implement it.

01

Map

Cross-Functional Marketing & Media Strategy & Objectives

Cross-Functional Marketing & Media Team Workflows

Cross-Functional Project Management Systems

Team Roles & Responsibilities

02

Design

Department Strategy & Objectives

Team & Individual Roles & Responsibilities

Cross-Functional Workflow & Project Management System

Activation & Campaign Strategy & Planning

Team Workshops, Off-Sites & Culture Building

Onboarding Process & Materials

03

Connect

Hired 3 Missing Headcount

Specialized Agencies: NFT

04

Navigate

Led & Rebuilt Team Over 7 Months

Led 3 National Marketing Campaigns & Activations

05

Toolkit I Exercise [Mirror Sketch]

This exercise designed to bridge communication gaps, pairs sit back-to-back, each armed with a blank page and pen. One person describes their drawing in detail while the other person listens and mirrors the instructions to replicate the drawing, aiming for both sketches to match perfectly by the end of the session.

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Red Bull is an Austrian-based global company, known for its energy drinks and market leading marketing strategies involving extreme sports, culture and events. With a diverse product portfolio and a presence in 177 countries, it sold over 12 billion cans worldwide in 2023.

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