Kyoko Minegishi
Pritesh Shah, Chief Growth Officer.
I'm very grateful for our partnership with Kyoko. She did a comprehensive digital strategy audit and supported our brand, marketing, digital and communications team in simplifying and clarifying our value proposition, strengthened both our patient and physician communication and gave us clear agency briefs to optimize our website, content and global brand approach across the U.S., Germany and Japan. She elevated our thinking and as a result the final output and subsequently we continually pull her back in at strategic points in our planning.
Map
B2B2C Communication & Messaging Strategy
Branded Look & Feel Across US, JP, DE Websites
Content Assets Across US, JP, DE
B2B2C Information Architecture
B2B2C Website Architecture & Hierarchy
Design
B2B2C Communications & Messaging Strategy
Global Brand Recommendation
B2B2C Content Strategy
B2B2C Information Architecture
B2B2C Website Architecture & Hierarchy
Connect
External Messaging Examples
External Website Examples
External Content Examples
Navigate
Handoff to Internal Digital, Brand, Marketing Team
Briefs to Agencies of Record
Toolkit I Framework [Value Proposition]
This is a value proposition framework to support matrixed B2B2C teams suffering from matrixed and complicated messaging that can lead to customer [B2B] and consumer [B2C] confusion.
RequestNovocure is an oncology company that develops, manufactures and commercializes tumor treating fields (TTFields) devices for the treatment of solid tumor cancers.
Visit them here