Pritesh Shah, Chief Growth Officer.

I'm very grateful for our partnership with Kyoko. She did a comprehensive digital strategy audit and supported our brand, marketing, digital and communications team in simplifying and clarifying our value proposition, strengthened both our patient and physician communication and gave us clear agency briefs to optimize our website, content and global brand approach across the U.S., Germany and Japan. She elevated our thinking and as a result the final output and subsequently we continually pull her back in at strategic points in our planning.

01

Map

B2B2C Communication & Messaging Strategy

Branded Look & Feel Across US, JP, DE Websites

Content Assets Across US, JP, DE

B2B2C Information Architecture

B2B2C Website Architecture & Hierarchy

02

Design

B2B2C Communications & Messaging Strategy

Global Brand Recommendation

B2B2C Content Strategy

B2B2C Information Architecture

B2B2C Website Architecture & Hierarchy

03

Connect

External Messaging Examples

External Website Examples

External Content Examples

04

Navigate

Handoff to Internal Digital, Brand, Marketing Team

Briefs to Agencies of Record

05

Toolkit I Framework [Value Proposition]

This is a value proposition framework to support matrixed B2B2C teams suffering from matrixed and complicated messaging that can lead to customer [B2B] and consumer [B2C] confusion.

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Novocure is an oncology company that develops, manufactures and commercializes tumor treating fields (TTFields) devices for the treatment of solid tumor cancers.

Visit them here