Kyoko Minegishi
The Trading Post
Interviews and insights inspired by the Maze Bright philosophy.
Building Trust: The Foundation of Strategic Global Partnerships
Building trust in business is often described as essential, but for one global partnerships expert with over 35 years of experience, trust is more than a requirement—it’s the foundation. Across industries and continents, this leader has mastered the delicate art of forging relationships that not only span geographies but endure the test of time.
With a career spanning global strategy and partnerships in sectors such as food and beverage, hospitality, and tech, their approach transcends transactions. It’s rooted in curiosity, cultural respect, and an unwavering commitment to genuine connection.
Why Trust is the Bedrock of Partnerships
“Trust is everything,” they emphasize. “You can have all the feasibility studies, background checks, and partner selection criteria in the world, but if there’s no trust, none of that matters.”
Their belief in trust as the cornerstone of success is more than theoretical. They’ve seen firsthand how seemingly small details—like observing how someone treats service staff during a meal—can reveal volumes about their character. “How people interact with others, especially in informal settings, gives you insight into whether they’re the kind of partner you want to work with,” they reflect.
In one instance, a potential partner made a prejudiced remark during a social dinner. Despite the financial appeal of the deal, the decision was made to walk away, prioritizing values over profit. “The right partner came later,” they share, “and that relationship lasted decades.”
Curiosity as the Key to Connection
Curiosity plays a central role in their ability to build meaningful relationships. “Curiosity is the gateway to understanding,” they explain. “When you’re genuinely curious, you open yourself to learning about other people’s perspectives, cultures, and motivations.”
Interestingly, this ease of connection wasn’t innate. Early in their career, they were extremely shy, often avoiding conversations in unfamiliar settings. But they recognized the need to grow and pushed themselves into uncomfortable situations to build confidence.
“Over time, I realized that curiosity—asking questions, showing genuine interest—is the most powerful tool you can have,” they share. “It opens hearts and builds bridges in ways nothing else can.”
One of their favorite practices is greeting people in their local language. “Even if you only know how to say ‘hello’ or ‘thank you,’ it shows respect,” they note. “In many cultures, that small effort means everything.”
Navigating Cultural Nuances
Working across cultures requires not just curiosity but also adaptability. “Every culture has its own way of building trust,” they observe. “You have to respect those differences and adjust your approach accordingly.”
For example, they describe navigating hierarchical communication styles in certain markets, where decisions are reached through consensus rather than open debate. “In some places, quick, direct conversations are expected. In others, it’s about gradual agreement. You have to be patient and respect that process.”
They stress that success in cross-cultural business isn’t about imposing your way of doing things but meeting people where they are. “It’s about understanding what matters to them and adjusting your approach in a way that feels authentic.”
The Human Element in Partnerships
Their approach goes beyond strategy and into the deeply human aspects of partnerships. “Long-term relationships are more fulfilling than one-off transactions,” they share. “The most rewarding partnerships are built on mutual respect and shared values, not just financial gain.”
In one instance, during a group dinner at a boutique venue, they took the time to thank the staff personally, mentioning each by name. The next day, one of the staff shared that their mother had heard about the gesture and wanted to thank them. “It’s moments like these that remind me how much the human element matters,” they say.
This commitment to relationships extends beyond professional boundaries. Many of their business connections have grown into lifelong friendships. “The relationship itself is often the reward,” they reflect.
Practical Advice for Building Strategic Partnerships
For leaders looking to develop meaningful partnerships, this expert offers a few timeless principles:
1. Lead with Curiosity: Ask questions that go beyond the surface, like “What brought you to this city?” or “Why did you choose this career?” These open doors to deeper connections.
2. Observe Behavior: Pay attention to how potential partners treat others, especially in informal settings. These small moments often reveal their true values.
3. Respect Cultural Differences: Learn and adapt to local customs and communication styles. Even small gestures, like using someone’s native language, can make a significant impact.
4. Build Genuine Relationships: Look for partners who align with your values and are open and transparent in their interactions. Trust is built through honesty and mutual respect.
5. Think Long-Term: Partnerships are most rewarding when they extend beyond the transaction. Seek relationships that grow over time and create lasting value.
In Short...
For leaders navigating international business, the guidance is simple but profound: “Be curious. Be respectful. Be genuine. These are the qualities that build trust and create partnerships that last.”
Their career demonstrates that successful global partnerships aren’t just about business acumen—they’re about understanding people. In a world that often prioritizes efficiency over connection, this philosophy serves as a powerful reminder of the enduring value of human relationships.