Maze Bright
Kyoko Minegishi
Kyoko Minegishi
The What
A Marketing Consultancy That Empowers Brands To Navigate New Frontiers
Focus Areas
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Marketing Strategy
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Simplify
Communications
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Harmonize
Organizational Design
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Optimize
Operations
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Global Expansion
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Testimonials
Marketing Strategy // Global
I had the privilege of working with Kyo when she served as VP of Marketing at Timeleft, a company I co-founded. Kyo is not only an exceptional leader but also a key driver behind building the solid marketing foundations that have greatly contributed to our success. Her strategic mindset and ability to see the bigger picture enabled us to develop long-term brand strategies that truly resonate with our audience. With her broad experience across various sectors, Kyo brought a wealth of knowledge and a fresh perspective to every challenge we faced, ensuring that our marketing efforts were both innovative and impactful. What stands out most about Kyo is her remarkable ability to inspire and lead her team. She cultivated an environment of collaboration and excellence, empowering everyone around her to achieve their best.
Adrien De Oliveira
Head of Growth, Co-Founder
Organizational Design // Japan
Kyoko has an attention to detail and an understanding of what makes people tick, underpinned by years and years of marketing experience with some of the biggest and most innovative brands. This level of professionalism, experience, and attention to detail not only makes her recommendations instantly practical, implementable, and innovative, but also customized in a way that each person takes them on in a way that caters to their strengths. This is a superpower I haven't seen before in anyone that I've worked alongside in my career. Given this ability to either consult solo with great effect, or have her take on a team leadership role I'd happily recommend Kyoko for anyone looking to set a vision and make it stick, or to roll out complex strategy across an organization in a way that works for the people charged to implement it.
Jeff Lippold
Head of Media Network
Communications // USA, Germany, Japan
I'm very grateful for our partnership with Kyoko. She did a comprehensive digital strategy audit and supported our brand, marketing, digital and communications team in simplifying and clarifying our value proposition, strengthened both our patient and physician communication and gave us clear agency briefs to optimize our website, content and global brand approach across the U.S., Germany and Japan. She elevated our thinking and as a result the final output and subsequently we continually pull her back in at strategic points in our planning.
Pritesh Shah
Former Chief Growth Officer
Marketing Strategy // USA, UK
We engaged Kyoko to support our growth strategy and marketing. Her audit of our competitive positioning and guidance in identifying and positioning our product portfolio enabled a more focused approach across both B2B and B2C consumers. Kyoko also revamped our brand design system and created an agile, scalable content ecosystem. Her extensive network of designers and marketers allowed us to build internal capabilities quickly, leading to new revenue streams for our business. We highly recommend Kyoko for companies aiming to elevate their brand presence and drive rapid growth.
Tina Chang
Founder & CEO
Communications // UK
I asked Kyoko to recommend an organic channel growth strategy for a young business we're incubating. She quickly gave me confidence in her approach, using her established process, working with data from our partners (RightMetric - thumbs up!), and applying her own deep expertise. Kyoko also has a cracking network of talent, helping her paint a creative vision of the options at the strategy stage. She's unafraid to challenge convention and marries this with being super supportive at crunch times. Give Kyoko a call if you are looking for expert insights and the potential for a valuable partnership.
Miranda Cresswell
Board Advisor
Marketing Strategy // Japan
I had the pleasure of collaborating with Kyoko on developing our B2B2C marketing strategy. Her guidance was immensely valuable in steering us towards a more effective approach. Kyoko provided insightful advice and equipped our team with practical frameworks for strategic thinking, aligning efforts with our objectives. Her expertise in content marketing was impactful, fostering creativity and innovative content ideas. I highly recommend Kyoko for her exceptional consultancy skills and actionable strategies that positively impacted our business.
Toyo Yokota
Head of Marketing
The Who
Maze Bright is not just a name; it’s a philosophy, attitude and toolkit that steers uncertainty into opportunity. It was popularized in the1980's, referring to quick, adaptable and resourceful learners.
4 Ways To Work Together
The Maze Bright Collective
Our Global Collective consists of Maze Bright strategists and friends that we pull in according to specialty needs, all with global experience to help you navigate today's complex market.
Ariane van de Ven
Capabilities
Trends Expert
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Kieron Botting
Capabilities
Ops, Business Management
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Florian Klaass
Capabilities
Cross-Cultural Coach
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Ethan Suero
Capabilities
Webflow Dev/Designer
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Kirsten Nicholas
Capabilities
Communications Strategist
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Will Gilgrass
Capabilities
Social Media Strategist
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Playlist Studio
Capabilities
Brand + Product Design
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Stefan Lukic
Capabilities
Entertainment Marketing
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RightMetric
Capabilities
Digital Insights
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Ben Doepke
Capabilities
Ethnographic Research
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